– A series of TV commercials that were posted on the Internet many spoofs of the commercials were made and posted on YouTube.
It became a meme after YouTuber JonTron made a video reviewing the infomercial. Flex Tape – An infomercial of the product Flex Tape.While not selling any one specific product, the two were created to raise consumer awareness of the sponsoring firm. According to ClickZ, visiting the Elf Yourself site "has become an annual tradition that people look forward to". Elf Yourself allows visitors to upload images of themselves or their friends, see them as dancing elves, and includes options to save or share the video. Elf Yourself (2006) and Scrooge Yourself (2007) – Interactive websites created by Jason Zada and Evolution Bureau for OfficeMax's holiday season advertising campaign.This backlash further increased due to Cooks Source's response which showed a misunderstanding of copyright and an increasing agitation to the original writer of the article. Cooks Source infringement controversy – This publication drew backlash after it committed copyright infringement by using an online article without permission for commercial purposes.
The advertisements were critically acclaimed in the country and became internationally viral on Twitter in March 2024. The commercials, titled The Force is with Cristal Beer, would air seamlessly with the scenes in the trilogy, such as a pair of hands like Obi Wan's opening a chest, revealing the beer.